#SuperRugby or #SupeRugby if SANZAR is to be believed, is going to put a whole new meaning on stale this year if we do not change something. The odour resonating from the chamois inside Riaan Manser’s cycling shorts is fresher..

The competition kicks off on the 24th February 2012 for the round robin stages and finally on the 4th August 2012 declares a ‘winner’. The only winner here are the gravy train riders gluttoning themselves at the SupeRugby buffet but I digress.. At least we the fans have a continuous supply of banterable rugby!

In an attempt to remove the ‘bore’ and the ‘snore’ from this mammoth SupeRugby season, my kiwi connection @iamjonnyking and I are collaborating on a little something to liven things up..

Enter #supeRUG. A # tag that can only be compared to # Amla in terms of cool. Join in the #supeRUG banter and give it a go. It’s essentially # tag for all those souls seeking something a little different in this year #supeRUG season. As Jonny King has told me, this will be no ‘bored’ game.

For those who have yet to meet my partner in this SANZ crime.. May I present @iamjonnyking. A real live, very much flightable Kiwi with a passion for all things Rugby, Richie and of course Webb Ellis.

For this words on the subject be sure to check out his say on #supeRUG over at iamjonnyking.com. We’ll be having a few other fun innovations along the way. Prepare the lifeboats. Superrugby she is sinking, #supeRUG to the rescue.